Resume

Gene-Video-200Eugene F. Muchanski
Business Consultant
Dive Industry Association, Inc.
2294 Botanica Circle
West Melbourne, FL 32904
321-914-3778
gene@diveindustry.net

Resume Summary

Business Consultant and Marketing Director for Dive Industry Association.  Responsible for creating watersports business network, education and training programs, and one-on-one business consulting services to small business clients throughout the United States and abroad.  Utilize marketing experience to increase awareness of business services to the watersports community. Actively build relationships with multiple industries specializing in watersports products and services.  Professional Product Manager and Sales & Marketing Director.  Consultant, Author, Educator and Business Coach specializing in product management, market analysis and marketing techniques.  Email Marketing & Social Media Specialist.  Certified NxLevel Instructor.  Certified FastTrac Facilitator.

EXPERIENCE

11/07 – Present       Dive Industry Foundation        Melbourne, FL

Executive Director

  • Responsible for company start-up and Incorporation
  • Incorporator, Founding Director, Executive Director
  • Create Foundation’s Business and Strategic Plans
  • Develop Sales & Marketing Strategy
  • Coordinate web site production
  • Conduct Primary Research on Retailing and Sales Agents
  • Teach Business Seminars & Workshops
  • Represent Foundation at trade and consumer shows

04/01 – Present      Dive Industry Association, Inc.        Melbourne, FL

Executive Director

  • Responsible for company start-up and Incorporation
  • Incorporator, Founding Director, Executive Director
  • Create Association’s Business, Marketing and Strategic Plans
  • Develop and Implement Sales & Marketing Strategy
  • Publish Monthly Electronic Newsletter
  • Publish Weekly Press Release Service
  • Editor & Publisher Annual Trade Publication & Directory
  • Coordinate web site production
  • Business Consultant & Coach
  • Represent Association at trade and consumer shows

09/10 – 07/12     American Underwater Products (Oceanic & Hollis)     San Leandro, CA

Marketing Consultant

  • Responsible for Creation of Newsletter & Social Media Communication
  • Trade Show Consultant

06/04 – 11/07          University of Houston SBDC Network          Houston, TX

Business Consultant  – Houston Metropolitan Center

  • One-on-one Business Consulting services
  • Design and implement business training programs
  • Increase awareness of Center’s business programs and services
  • Create a network of strategic partners and stakeholders
  • Instructor: Business Orientation, Business Plan, Marketing.

07/00 – 11/02        Small Business Development Center        Oceanside, CA

Business Consultant

  • Core Consultant
  • Marketing and Product Management Specialist
  • Assess client’s business needs
  • Assist clients in business start-ups and operations
  • Refer clients to business specialists
  • Attend business seminars
  • Write session reports on all client meetings

01/98 – 11/02        Undersea Designs, Inc.        Carlsbad, CA

President

  • Responsible for company start-up and Incorporation
  • Incorporator, Founding Director, President
  • Coordinate product designs and pattern making
  • Source and import raw materials and finished products
  • Develop engineering bill of materials and budgets
  • Supervise sewn product production in Mexico
  • Develop import and export policies
  • Develop marketing and sales strategy
  • Coordinate catalog and web site production
  • Lead product test team
  • Represent company at consumer and trade shows

07/95 – 12/97        U.S. Divers Co., Inc. (Aqualung)        Santa Ana, CA

Product Manager

  • Responsible for four product lines totaling $6 Million in annual sales
  • Perform market research, design, develop, produce/source products
  • Responsible for monthly forecasting of product lines
  • Manage products (600 sku’s) through entire product life cycle
  • Responsible for production of neoprene products in Mexico
  • Create wet suit lines for USD Pro Line & Sporting Goods Division
  • International & Domestic travel for sourcing and production
  • Coordinate and supervise catalog model shoots and fashion shows
  • Represent company at national trade shows

05/93 – 07/97        Action Plus Wetsuits        City of Industry, CA

National Sales Manager

  • Responsible for all Sales and Marketing activities
  • Responsible for all domestic and international sales
  • Hire, train and supervise ten Regional Sales Managers
  • Formulate company Business, Marketing and Strategic Plans
  • Design and oversee catalog and price list production
  • Create annual advertising budget and create ad copy
  • Create annual promotional budget and staff national trade shows

01/85 – 05/93        Undersea Showcase        Upland, CA

Owner, Retail Dive Center

  • Responsible for start-up and operation of business
  • Perform purchasing, inventory control, merchandising, sales, financial planning, scuba diving instruction, equipment repair
  • Manage Store, Instructor and Divemaster staff of 12
  • Teach scuba diving classes and Divemaster Charter Boat Trip

06/83 – 01/85         California Skin Diving Schools        Palm Springs, CA

Manager, Retail Dive Center

  • Responsible for daily operation of business
  • Perform purchasing, inventory control, merchandising, sales, financial planning, scuba diving instruction, equipment repair
  • Manage Store, Instructor and Divemaster staff of 12
  • Teach scuba diving classes and Divemaster Charter Boat Trip

10/82 – 06/83        Association of Diving Retailers        Ontario, CA

President

  • Responsible for start-up and operation of business
  • Perform purchasing, inventory control, merchandising, sales, financial planning, scuba diving instruction, equipment repair
  • Manage Store, Instructor and Divemaster staff of 12
  • Teach scuba diving classes and Divemaster Charter Boat Trip

09/81 – 10/82        National Association of Underwater Instructors        Montclair, CA

Marketing Director

  • Responsible for all marketing activities of association
  • Manage Pro Facility Program with 250 Retail Dive Centers
  • Write business related articles for membership publication
  • Represent association at consumer and trade shows

10/71 – 03/95           United States Naval Reserves        Long Beach, CA

                                      Diving Supervisor

  • Retired Chief Petty Officer, SKC(SS) (DV), USNR-R
  • Qualified Hard Hat & Scuba Diving Supervisor
  • MKV Hard Hat and Scuba Diving Instructor
  • Diver, First Class: Mixed-Gas, Deep Sea Diver
  • Operations Officer, Training Officer, Supply Officer,
  • Qualified Submariner: Nuclear, Fast Attack Submarines


E
DUCATION

BS Marketing                        University of Connecticut

SPECIALIZED TRAINING and SKILLS

Lifetime of experience in sales and marketing, small business management, product management, raw material  sourcing, merchandising, retail operations, and business start-ups.  Business computer skills.  Strong interpersonal communication skills.  Through understanding of the watersports niche markets.

PUBLICATIONS

PublisherThe Dive Industry Professional, monthly newsletter of the Dive Industry Association.   Responsible for editorial content of newsletter and for writing marketing and management articles, industry news stories and feature articles about merchandising and retail operations.

PublisherDive Industry Weekly News – Weekly Press Release Service

Author – Dive Industry Association Blog – Articles on multiple diving industry topics; Equipment, Travel, Photography & Video, Shows & Events, Industry Intelligence.  www.diveindustrynews.wordpress.com

HONORS and AWARDS

Who’s Who – 2009 Diving Almanac & Book of Records

Scuba Schools International – Platinum Pro 5000 Award.

National Association of Underwater Instructors – Service Award

University of Connecticut – Student Advertising Award, Best overall campaign

University of Connecticut – Student Marketing Award (Compete), Best Company

PROFESSIONAL AFFILIATIONS

President, Dive Industry Association, a marketing and trade association dedicated to building a better watersports industry.  President, Board of Directors, Dive Industry Foundation.  Adjunct Professor of Entrepreneurial Studies, College of The Mainland, La Marque, TX.  Instructor, University of Houston Small Business Development Center, Houston, TX.  Certified NxLevel Instructor, NxLevel Foundation.  Certified FastTrac Facilator, Kauffman Foundation.

Outside Interests

Scuba Diving, Boating, Travel, Photography, and working with small, under-capitalized retail watersports specialty stores.